On September 12th, Heineken UK announced the cessation of production of the Rum Stripe series.
This rum based beverage had sales of only £ 189000 in the spring of 2025, indicating a significant failure of the product.
The Rum Stripe series was launched last year and is a cocktail based on rum, inspired by the popular Jamaican beer Red Stripe. This beverage has multiple flavors, including cranberry and pineapple.
The financial performance of Heineken UK shows a revenue of £ 2.32 billion in 2024, slightly lower than the previous year's £ 2.4 billion.
The company also increased its stake in Serve, a ready to drink cocktail brand founded by singer Ellie Goulding. This cocktail costs about 3.25 pounds in TESCO Group and offers a variety of flavors, including Margaret.
In February of this year, Heineken UK announced that it would reduce the alcohol content of its Sol beer from 4.2% to 3.4%. This move aims to reduce beer consumption tax and curb price increases caused by overall cost increases.
According to reports, the company's famous eoe black beer Murphy has returned to supermarket shelves for the first time in three years.
In summary, Heineken continues to adapt to market changes while balancing consumer demand and financial performance. The discontinuation of the rum stripe series may reduce the company's risk, while the adjustment of new products and product lines demonstrates its determination to innovate and enhance competitiveness.
----------------------------------------------------------------
Add: Xi Ping Aera,Nan Cheng Distreet,Dongguan City,Guangdong Province,China 523000
Mob: 189 2580 3731
Fax: 0769 83002015
QQ： 2225809574
Email: 2225809574@qq.com
English
中文版
18925803731@qq.com
0086+13712831579
