On September 13th, it was reported that Mr. A has recently developed a habit of browsing the alcohol section of 7-11 convenience stores. Because he saw on social media that there are 1000 Korean won (about 5.12 yuan) cans of beer and 4000 Korean won (about 20.48 yuan) cans of beer. Mr. A said, "I don't know when four cans of 10000 Korean won beer disappeared, and the average price became 12000 Korean won, so the price of four cans of 4000 Korean won is too outrageous." "But I went to several stores but couldn't buy them.
According to industry insiders on September 13th, convenience store chain 7-11's "1000 KRW beer" launched since last year has been very popular among drinkers. Posts like 'I bought 40 cans to go camping' and 'Stock up on whatever you see' continue to emerge online.
7-11 convenience store has been popular since launching its premium easy to pull beer in April last year.
The first product launched was the Pearson type beer "Vergemester (500ml)" produced by the largest beer manufacturer in Spain, "Dam" Group. The price of 4 cans of 4000 Korean won resulted in a shortage. Despite preparing 200000 cans, which is nearly 10 times the previous sales volume, they were all sold out in just 5 days.
Last June, Denmark's "PRAGA FRESH" beer was also sold for 4 cans at a price of 4000 Korean won and quickly sold out in various centers within 5 days. As a result, sales increased significantly to 550000 cans in August, but they were also sold out quickly.
7-Eleven convenience stores stated that they sold 1.35 million cans of Tianyuan beer in their five sales last year.
With the continuous rise in prices, the demand for 1000 Korean won beer continues to be strong. 7-11 Convenience Store has launched another 1000 Korean won beer promotion this year as its iconic marketing campaign. Since March, the company has been promoting 4 cans of 4000 Korean won Prague beer.
This year's thousand Korean won beer promotion has also been warmly welcomed by consumers, with over one million cans reportedly sold so far.
In August, in conjunction with the holiday shopping season, 7-11 convenience store launched a promotion of 10 cans worth 8900 Korean won, and 300000 cans of beer were quickly sold out. 7-11 Convenience Store plans to continue its thousand Korean won beer marketing campaign in the second half of the year. As of next month's 30th, 7-11 convenience stores will also launch a 4000 Korean won "Vergmeister" beer promotion, another iconic 1000 Korean won beer sold alongside Prague Beer. Vergemister is characterized by its unique flavor, with bitter hop aroma and rich foam. It is known for its refreshing taste and clean aftertaste, making it perfect for pairing with various foods.
Starting from October, 7-11 convenience stores will also launch a "double thousand yuan beer" promotion, with Vergmeister and Praga beers priced at 1000 yuan each.
Nan Jianyu, General Manager of the Beverage and Liquor Team at 7-11 Convenience Store, said, "The 1000 Korean Won beer event has always been popular among young customers who pursue reasonable consumption because they can buy high-quality products at a reasonable price." He also added, "1000 Korean Won beer has become one of 7-11 Convenience Store's representative marketing strategies, and we will continue to expand our lineup of high-quality 1000 Korean Won beers
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