After setting a national sales record last year, Asahi Super Dry Nama Jokki, a self-produced foam beer can that can provide draft beer experience anytime and anywhere, landed in New Zealand again. This is a long-term sale.
Nama Jokki "has become a phenomenon in Japan, meaning" fresh beer glass ", providing New Zealand eoe beer enthusiasts with high-quality Asahi super refreshing beer poured directly from a can.
It has been proven that this innovation was a great success in 2024, with inventory sales faster than any previous Asahi Super Cool beer launch, and retail channels ordering approximately 32000 units (6 cans per unit) in less than 2 months.
Jono Mar, Marketing Manager of Asahi Beverage New Zealand Company, said: "Asahi Super Cool Draft Beer can is different from other products in the New Zealand market. This is a real innovation, providing beer drinkers with a truly unique experience. Open the lid of the can, and a layer of smooth foam similar to draft beer perfectly locks the freshness and taste of the beer. In an instant, you will have a cup of Asahi Super Cool Beer at the draft level. Last year's sales were sold out, fully reflecting the love of New Zealand beer lovers for this taste experience."
He added, "This year, we updated the packaging for the New Zealand market while retaining the authentic Asahi Super Cool beer brewed in Japan. Each 340ml can has a carefully designed textured surface that activates self generated bubbles when opened at an ideal temperature of 4 to 8 degrees Celsius. The fully openable lid has a smooth edge, making it easy for drinkers to sip directly from the can. The convenience provided by draft beer cans can turn daily beer drinking time into a truly shareable high-quality beer experience
The best drinking experience of this beer is to put the beer into the refrigerator and refrigerate it to 4-8 ° C, gently open the lid, observe the rise of foam, and then drink it directly. If there is no immediate foaming, you can warm it up slightly by hand.
The Asahi Super Cool Draft Beer can was developed in Japan over four years, reflecting Asahi's determination to reshape the way people drink beer and make every sip an experience. Although the tank adopts a patented "dual safety" design, consumers should still avoid forcefully opening the lid.
Asahi Super Refreshing Draft Beer Glass Jars (with an alcohol content of 5.2%) are now available for sale in designated liquor stores in New Zealand and will be available in most supermarkets starting from October 2025 (with a suggested retail price of $18-20 per 6-can).
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