Canned bamboo shoots and fish are quietly becoming popular on southern dining tables
On the dining tables of Guangdong people, canned fermented black beans and mud carp are a taste memory of a generation. But now, a "flavor revolution" originating from the Yingde Mountains in Qingyuan is quietly taking place - a "bamboo shoot canned food" that innovatively combines sweet bamboo shoots with fresh and fragrant fish meat. Since its launch in July this year, more than 20000 cans have been sold in just two months, not only conquering the taste buds of many diners, but also opening up a high value-added upgrade path for the local bamboo shoot industry.
Because traditional canned foods usually consist of fermented black beans and mud carp, considering the increasing importance placed on health by modern people, we believe that the fragrance of bamboo shoots and the freshness of fish can be combined together. Therefore, we use this method to replace some of the market share of fermented black beans and mud carp, "said Hu Shun, Deputy General Manager of Qingyuan Guangyan Yingqianjin Food Co., Ltd. The hot sales of canned bamboo shoots and fish have preliminarily verified the market potential of the "bamboo shoot and fish combination" product route.
At present, it sells more in Guangdong, both online and offline, and mainly through group buying in the local market. Hu Shun said that since July, the company has successively launched a series of canned bamboo shoots and fish products in Hunan, Hubei, Jiangxi, and Sichuan provinces, and may also launch them in Hebei, Tianjin, and other places in the future.
The innovative launch of canned bamboo shoots and fish with easy to pull lids is backed by the solid support of the Yingde West Beef and Hemp bamboo shoot industry, and is also a vivid practice of state-owned enterprises taking the initiative to promote the deep implementation of the "Hundred Million Project".
As the "hometown of Chinese bamboo shoots", the city's bamboo shoot planting area is 859100 mu, with a total fresh bamboo shoot output of 1.414 million tons and a comprehensive industrial chain output value exceeding 10 billion yuan. It has become one of the first agricultural industries in Qingyuan City to exceed 10 billion yuan in output value among the "Five Billion Agricultural Industries".
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