On December 12, Suntory Holdings Group announced a change in senior management. Executive Vice President Nobuhiro Torii, a member of the company's founding family, will become President in March 2025, marking the return of a founding family member to the helm of Suntory after nearly a decade. Current President Takeshi Sina will become chairman and continue as CEO.
Mr. Torii, 58, is the great-grandson of Suntory founder Shinjiro Torii and president of Suntory's Elige EOE beer and liquor business in Japan. Mr. Sina is the company's first external president. Prior to joining Suntory in 2014, he was CEO of Rosen CEO, during which time Rosen experienced 12 consecutive years of profit growth and tripled its market value.
This time, Nobuhiro Torii took over as president, which is undoubtedly a return to tradition and inheritance of family spirit. Observing Suntory's performance in the domestic and international markets in recent years, it is not difficult to find that as the market competition intensifies, Suntory needs a leader who understands the industry and market trends. With a strong background and a track record of excellence in a number of key roles, Mr Torii may bring new life to the company.
According to analysts, under Mr Torii, Suntory will focus more on expanding in overseas markets, while also strengthening its base in the domestic market. Market feedback shows that consumers' loyalty to the brand is affecting the company's sales performance. How to balance the relationship between the old market and the new market will be an urgent problem for the new president to solve.
On the afternoon of December 12, Nobuhiro Torii and his team held a press conference to introduce the new management system and future strategy in detail. At the meeting, he said he will pay more attention to the needs of customers and promote the research and development of innovative products to adapt to the rapidly changing market environment. "We will listen to the voice of consumers and upgrade our products and services across the board," he said.
----------------------------------------------------------------
Add: Xi Ping Aera,Nan Cheng Distreet,Dongguan City,Guangdong Province,China 523000
Mob: 189 2580 3731
Fax: 0769 83002015
QQ： 2225809574
Email: 2225809574@qq.com
English
中文版
18925803731@qq.com
0086+13712831579
