On March 23rd, Asahi Breweries released its unfiltered beer "Asahi Zentoku" in limited quantities on its new product testing and sales website "Asahi Fantasy Development Bureau". The beer is characterized by its turbid appearance.
Typically, beer undergoes filtration after fermentation and aging to remove yeast and impurities from the raw materials, resulting in a clear liquid. However, this product adopts an unfiltered brewing method, deliberately avoiding filtration, which gives it a mellow body, rich flavor, and a delicate turbid appearance.
The easy-open-end packaging features a light gold background with the eye-catching "ZEIDAKU" printed on it, symbolizing the hazy sensation created when beer is poured into a glass. The words "Excellent Quality, Unfiltered" clearly convey the characteristics of the product.
The "Fantasy Development Bureau" of Asahi Beer, with the mission of "loving creativity and realizing dreams," continuously transforms customers' whimsical ideas into products and conducts limited-time and limited-quantity trial sales. In the future, they will continue to invite customers who purchase the products to fill out surveys regarding taste and packaging, and incorporate their feedback into product development.
[Product Overview]
Product name: Asahi Extra Heavy Beer
Specification: One set includes 6 cans, each with a capacity of 350 ml
Alcohol content: 6%
Pure alcohol content: 16.8 grams per can
Price: 2,310 yen (including shipping and tax)
Release date: March 23, 2026
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