Large Japanese home and building materials retailer launches' Golden Lager Beer '

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2026-4-23

On April 21st, Cainz, a large home and building materials retailer in Japan, announced that it will launch "Golden Lager Beer" later this month.

This beer has an alcohol content of 5%, and its selling point lies in its low price, with each 330ml can selling for only 138 yen. The company is considering further price reductions based on the upcoming alcohol tax reform in October, which will lower beer taxes.

Jia Yingzhi launched the "Gold" series of beer in 2010, which is positioned as the third category of beer, but this is the company's first large-scale launch of beer. A representative of the company explained, "Despite the low price, we still focus on the ingredients and taste, including the use of German hops

This easy open end beer will be sold in all alcoholic beverage stores and online stores, with the goal of selling approximately 150000 boxes (24 cans per box) by the end of February next year.

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