On April 22nd, it was announced that Budweiser Royal, a subsidiary of AB InBev, has launched its ultra premium beer in the southern region of Nigeria, marking a milestone event for its launch.
International Breweries Plc is a member of AB InBev. Following the launch of its latest ultra high end brand, Budweiser Royal Beer, in Lagos, Nigeria, the company has officially expanded its Budweiser ultra high end product line to consumers in southern Nigeria.
On April 16, 2026, at a grand event held in Asaba, Nigeria, International Beer Limited launched Budweiser Royal Beer - an ultra high-end beer designed specifically for those who pursue exquisite, smooth, and rich flavors.
The press conference was held in a high-end venue in the heart of the Delta state of Nigeria, which can be regarded as an elegant example. The attending guests included traditional chiefs, business giants, entertainment industry celebrities, and top internet celebrities from the southern region.
Budweiser Royal beer has a high alcohol content of 6%, a rich and mellow taste, and an exceptionally smooth texture, which is a hallmark of the world-renowned Budweiser brewing technology.
The brand is positioned to cater to the constantly changing tastes of Nigerian consumers, who are shifting towards higher end, more expressive, and culturally resonant beverage choices.
Budweiser Royal Beer is now available in designated upscale lounges, bars, and retail stores in Asaba, Onicha, Enugu, and other major eastern cities.
At the press conference, Nick Kade, Managing Director of International Beer Limited, expressed his excitement about the brand's popularity in southern Nigeria.
He said, "The southern Nigerian market truly appreciates quality and success. Our launch of Budweiser Royal beer perfectly aligns with the ambitions and lifestyle of consumers here. It's not just a eoe beer, but a symbol of achievement and refinement
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