Nevada Mountain Range, Constellation brand and other beer manufacturers have successively launched mini pop cap canned and bottled eoe beer called "Pony", and the sales of related products continue to rise.
Major top beer companies in the United States see huge business opportunities in mini beer.
Industry analysts and corporate executives have stated that companies such as Sierra Nevada and Constellation Brands, the parent company of Modro Beer, have launched mini cans and mini bottles of beer called "Pony", and sales of these products have steadily increased.
At present, it is the peak season for beer sales in summer, and mini beer is entering a golden period of sales. According to data from the American Beer Industry Association, the week of Independence Day (July 4th) is traditionally the peak period for beer sales, with beer sales approximately 37% higher than the industry average.
We are very optimistic about the market potential of mini beer, "said Craig Percher, CEO of the National Beer Wholesalers Association, which represents over 3000 beverage distributors across the United States." Consumers don't have to choose regular 12 ounce (about 355 milliliter) beer from the beginning
Nevada Mountain Breweries launched Pearson Mini Canned Beer last fall, which became a hit as soon as it hit the market. This beer was initially sold in 8-can form, and this autumn the brewery plans to add 16 can specifications in some markets.
Ellie Preslar, Chief Growth Officer of Sierra Nevada, said, "We didn't fully anticipate that small capacity packaging would be so popular among people who want to drink moderately. Many consumers who are also parents told me that they want to have a drink at night but also have to take care of their children. Mini beer can satisfy their needs for a small reward without drinking too much
Consumers used to mostly choose regular beer sizes of 12 ounces. Consumers used to mostly choose regular beer sizes of 12 ounces.
According to the Mosen Kangsheng Beer Group, the term "Pony" can be traced back to the late 19th century and is commonly used to refer to small capacity packaged alcoholic beverages: regular barrels have a capacity of half a barrel, while Pony small barrels have a capacity of only a quarter of a barrel. Mini beer cans and beer bottles are also known in the industry as "casual small cans" and "small grenade bottles".
In the late 1950s, Kangsheng launched the world's first aluminum Pony mini canned beer; In the 1980s, Pony bottled beer from the Rolling Stone brand was all the rage.
Nowadays, mini beer is once again experiencing a development trend, and many consumers are starting to reduce their expenses and control their alcohol intake. Most of these mini beers have a capacity between 7 and 9 ounces, lower than the mainstream 12 ounce and 16 ounce can/bottle specifications in the US market, and similar in size to popular Coca Cola and Pepsi 7.5 ounce mini soda cans on the market.
Nick Fink, CEO of Constellation Brands, stated that the company has been expanding into the small capacity beer market for over a decade.
We will continue to deepen our cultivation in this field and launch multiple derivative products around this category in the future, "Fink added. With more and more people using GLP Class 1 drugs to lose weight, mini beer has ushered in a new development opportunity, which is in line with the current trend of" micro reward "consumption." For us, this is a layout direction with great development potential
Oswaldo de la Garza, who lives in Tampa, Florida, is a loyal consumer of Corona Mini beer Coronata. The refrigerator by his swimming pool is filled with this beer all year round.
The small bottle is just right. I always bring it with me for small gatherings or outings, and the size is particularly suitable. "The 32 year old has been drinking this 7-ounce mini beer for about two years and does not plan to switch back to the regular Corona bottle. His wife also thinks this small bottle of beer is exquisite and cute.
The liquor industry urgently needs to rely on new products to drive growth. According to statistics from consulting firm Bon Williams, domestic beer shipments in the United States declined by 1.6% year-on-year in the first four months of this year.
Although the sales of small capacity packaged beer have steadily increased, the overall market share is still relatively low.
Earlier this year, Budweiser Light Beer launched a limited edition mini canned beer in collaboration with Boz Malone, which emphasizes that small cans of beer can maintain a chilled taste throughout the entire drinking process; Over the past five years, the sales of Pony small bottles of Miller Refreshing Beer, a subsidiary of Morrison&Johnson, have continued to steadily increase.
Constellation brand has launched a mini version of Corona, a Mexican lager beer. Constellation brand has launched a mini version of Corona, a Mexican lager beer.
With the hot sales of Coronata and small bottle Modro beer, Constellation brand has launched a 7-ounce mini pack of Pacific beer. According to enterprise data, the annual sales volume of Coronata is about 7 million boxes.
Greg McLeod, President of Pepin Beverage Distribution Company in Florida, delivers drinks to over 3000 local stores and has found that the sales growth of mini beer far exceeds that of most regular specification beers. The climate in Florida is humid and hot, and local consumers particularly prefer small pack beer: "After being chilled, it can be quickly consumed and maintain a refreshing taste throughout the entire process
McLeod recalled that in the 1990s, he planned offline bar promotions for mini beer in Washington D.C. Now, such promotions are returning to the market.
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