On June 29th, Haite Zhenlu Beverage Company announced the launch of two bottled non-alcoholic beers, Terra Zero.
These two bottled products aim to expand their market performance in catering and entertainment venues. Previously, the easy open end canned products were mainly targeted at households and outdoor activities. With the recent rise of the "sober curiosity" culture and the "healthy enjoyment" trend, the company plans to expand the selection range of non-alcoholic beer in places where beer consumption is more common, such as restaurants and social gatherings. The new product offers two specifications, 330ml and 500ml, to meet the operational needs of restaurants and bars as well as the diverse drinking scenarios of consumers.
Terra Zero Beer uses pure Australian malt concentrate, retaining the pure flavor and refreshing carbonated taste of the beer. As a non-alcoholic beer, it doesn't even contain any alcohol, allowing consumers to avoid the burden of drinking during social gatherings or meals. Terra Zero Beer adopts a "true zero degree" design, which not only does not contain alcohol, but also does not contain calories, sugar, and sweeteners, ensuring a relaxed and burden free drinking experience.
At the same time, Haite Zhenlu Group continuously enhances its competitiveness in the non-alcoholic beverage field through its subsidiary Haite Zhenlu Beverage Company. Since November 2012, the first non-alcoholic beer flavored beverage in South Korea, Hite Zero 0.00, has been launched
”Since then, Haite Zhenlu Beverage Company has been leading the development of the non-alcoholic beverage market in South Korea.
In March of this year, the company officially launched canned Terra Zero degree beer, launching a dual pronged non-alcoholic beverage strategy aimed at creating synergies with its existing product, Haite Zero degree beer. Haite Zero Degree Beer adheres to the concept of "no alcohol", focusing on functionality and health value; Terra Zero Beer, on the other hand, focuses on expanding its market and attracting existing beer consumers, highlighting the unique taste and carbonation of beer flavored beverages.
A spokesperson from Haite Zhenlu Beverage Company stated, "We are launching this bottled product in response to consumers' strong interest in Terra Zero beer and their growing demand in the catering channel. We will continue to strengthen our product lineup to meet the needs of different consumer scenarios and channels, further consolidating our leading position in the non-alcoholic beer market
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