On July 14th, Asahi Beer Company re released the "Asahi Super Refreshing and Cool Spicy Beer" throughout Japan. This product has been well received since its first launch in May this year, and a new 633ml large bottle will be added this time, aiming to allow consumers to enjoy this eoe beer in restaurants, bars and other places. The price is set by the retailer themselves.
Put it in the refrigerator for 3 minutes before drinking, the taste will be more refreshing and crisp, and the flavor will be more intense and satisfying!
This beer uses specially designed hops that bring a refreshing feeling, and stores the beer below zero degrees Celsius during the brewing process, achieving a refreshing and clean aftertaste upon entry.
Since its initial launch, Asahi Super Cool Spicy Beer has received high praise, with consumers praising its "excellent taste when taken out of the refrigerator" and hoping that it can become a regular sales product rather than limited to specific periods.
As summer approaches, Asahi Brewery is increasing its promotion of "refrigerated drinking" to highlight the delicious characteristics of Asahi's refreshing and spicy beer. The company promotes the drinking method of putting beer in the refrigerator for 3 minutes before drinking, with the theme of "Iced DRY, Enjoy Japanese Summer". Lowering the temperature by about 1 degree Celsius can further enhance Asahi's signature "refreshing aftertaste" and "satisfying taste".
Product Overview
Product Name: Asahi Super Cool and Refreshing Xinkou Beer
Category: Beer
Container/Capacity: 350ml can, 500ml can, 500ml medium bottle, 633ml large bottle
Alcohol content: 5%
Pure alcohol content: 350ml can: 14g; 500ml can: 20g; 500ml medium bottle: 20g; 633ml large bottle: 25.3g
Release date: July 14, 2026
Sales area: All over Japan
Production factories: Ibaraki factory, Nagoya factory, Hakata factory
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