On August 2nd, it was reported that the Spanish family owned company Mahou San Miguel recently launched "San Miguel Low", a lager beer with an alcohol content of only 2.7%.
This new product is neither non-alcoholic beer nor Radler beer (a blend of beer and lemonade), but a lager beer that falls somewhere in between, with an alcohol content exactly half that of Shengli premium beer (5.4% alcohol content), aimed at preserving its flavor. Its goal is to expand consumers' opportunities to drink beer 24/7 without sacrificing the beer experience. This positioning is quite popular in Spain. According to the "2025 Zoom Awakening Trend Brand Monitoring Report" released by Kantar, most Spaniards who change their drinking habits have not given up beer, but adjust their drinking frequency or alcohol content according to different occasions.
This move also comes at a time when the traditional beer market is sluggish. In 2025, the group's easy open end beer sales decreased by 4.7%, while bottled water sales increased by 5.2%, resulting in non-alcoholic beverages accounting for 31% of total revenue.
Open up new categories
We believe that innovation means developing together with consumers and constantly providing them with new ways to enjoy beer, "explained Ignacio Colemenzana, Marketing Director of Cat brand Shengli's Spanish business unit. More than 20 years ago, we pioneered the non-alcoholic beer category in Spain. Now, with the help of Shengli low alcohol beer, we aspire to lead the new growth field of low alcohol beer and serve the market with all our brewing expertise
This new product launch is part of the company's broader innovation strategy. In the first few months of this year, the company consolidated its leading position in the non-alcoholic beverage industry by launching Mahou 0.0 Rubia, and entered the Spanish market with Yuzz. Yuzz is a functional soft drink that has pioneered the "Fun Skincare" category in Spain. In addition, the company also owns brands such as Solan de Cabras, Refeel, Caf é 170 º, and Los Cachis, with businesses covering mineral water, energy drinks, coffee, and wine based beverages.
Distribution channels: Firstly, catering channels, followed by large-scale retail channels
Shengli low alcohol beer will enter the catering market in September 2026, initially available in 330ml bottles in major cities along the Mediterranean coast and available for sale on the company's online store. Starting from January 2027, this product will be promoted to the national market in Spain, including restaurants, hotels, and large retail channels, and will be available in two specifications: 330ml bottled and canned.
Currently, Shengli low alcohol beer is only sold in Spain.
----------------------------------------------------------------
Add: Xi Ping Aera,Nan Cheng Distreet,Dongguan City,Guangdong Province,China 523000
Mob: 189 2580 3731
Fax: 0769 83002015
QQ： 2225809574
Email: 2225809574@qq.com
English
中文版
18925803731@qq.com
0086+13712831579
