On August 21st, Asahi Brewery announced that it will sell the popular Italian beer "Peroni Nastro Azzurro" in cans throughout the year. 350ml canned Peroni Blue Ribbon beer with an easy to pull lid will be launched on August 25th.
The Peroni brand originated in Rome, Italy in 1963. Peroni Blue Ribbon Beer "is a beloved high-end Italian beer, ranking first in global sales among similar products (according to GlobalData data, based on cumulative sales in the global Italian high-end beer market in 2024). Asahi Beer has been selling the brand's barrel and bottled products in Japan since 2018. The canned version was released in limited quantities in Japan in September 2025 and has received widespread praise for its perfect pairing with Italian cuisine and stylish can design.
The characteristic of this product is its clean and refreshing aftertaste. It has a balanced bitterness and subtle citrus aroma, with a clean and refreshing taste. This refreshing and easy to drink characteristic makes it an ideal choice for hot summer days.
To celebrate the launch of the product's year-round sales in Japan, the official also plans to hold a special Tokyo Sumida River cruise event. Enjoying delicious food on the water while savoring Peroni Blue Ribbon beer will be a luxurious and comfortable experience.
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