On August 28th, Heineken UK Company introduced a new easy open end apple wine called "Old Mout Cider Spiced Clementine & Cranberry".
This product has an alcohol content of 4% and is specially designed for the winter season. It aims to help operators meet consumers' demand for high-end seasonal beverages and drive sales throughout the autumn and winter seasons.
Starting from September 7th, 2026, this product will be sold directly through Heineken UK's eazle platform and participating wholesale partners in 500ml bottle form. The sales period lasts until February 2027.
The development of this flavor was aimed at targeting key sales times, from Halloween and bonfire nights to the Christmas party season and New Year celebrations.
This apple wine combines citrus, cranberries, and warm spice flavors. It can be chilled with ice or gently heated for a hot apple wine experience. It offers flexibility for different drinking occasions.
The participating stores will also receive brand-exclusive heated insulation buckets and mugs starting from November to support the supply of hot apple wine and add a sense of ceremony and visual appeal to the bar. Each 500ml bottle can be mixed to make two servings of hot apple wine.
This new product launch comes at a time when consumers are continuously seeking high-end, occasion-oriented beverage experiences during the holiday season.
In the winter of 2025, premium-flavored apple wine became one of the highest-selling categories in the catering channel, second only to dark beer, while hot apple wine became the fourth most popular holiday alcoholic beverage.
Ieuan Evans, the senior brand manager of Old Mout apple wine at Heineken UK, commented on this launch: "We hope to create a unique flavor with Old Mout Spiced Clementine & Cranberry to drive additional demand throughout the autumn and winter seasons and expand the application scope of apple wine beyond traditional summer drinking occasions. The diversity of this new flavor means that throughout the holiday season, venues can meet the needs of more different occasions. Combined with the live performance effect of hot drinks and the strong influence of the Old Mout brand, we provide operators with a simple way to enhance the grade of their beverage products, enhance customer experience, and maximize sales during some of the most important sales seasons of the year."
From September to December 2026, a social media campaign will be carried out on Meta and TikTok to support this launch.
----------------------------------------------------------------
Add: Xi Ping Aera,Nan Cheng Distreet,Dongguan City,Guangdong Province,China 523000
Mob: 189 2580 3731
Fax: 0769 83002015
QQ： 2225809574
Email: 2225809574@qq.com
English
中文版
18925803731@qq.com
0086+13712831579
