In recent years, convenience stores have gradually become an important stage for innovative food trends. From coriander flavored cocktails sparking online discussions, to various creative snack flavors sparking a topic of tasting, cross-border flavors constantly refresh consumers' taste imagination.
Continuing this innovative trend, Taiwan Beer's Micro Drunk series has launched a new topic of new products. The "Fruit and Vegetable Wheat Beer - Fruit and Wheat Vegetable" series of Taiwan Beer's Micro Drunk series combines wheat beer with carrot, pineapple, and apple flavors to create a refreshing fruit and vegetable micro drunk experience. It will be showcased in fresh illustration packaging and will be sold at the forefront of 7-ELEVEN across Taiwan starting today. It is expected to spark another wave of creative beer flavor topics.
Creating a fresh fruity wheat beer inspired by familiar fruit and vegetable flavors
The new product of Taiwan Beer's Micro Drunken Series, "Fruit and Vegetable Wheat Beer - Fruit, Wheat, and Vegetable", draws inspiration from the familiar fruit and vegetable flavor memories of many consumers, reinterprets it based on wheat beer, cleverly blending the dual fruit flavors of carrots, pineapples, and apples, allowing the natural interweaving of vegetable and fruit aromas with beer characteristics, presenting a refreshing, soft, and layered drinking experience.
The alcohol concentration is 3.5%, and upon entry, one can feel the natural banana ester aroma brought by wheat beer released with fine bubbles. The carrot flavor is gently blended into the body after repeated adjustments, and the bright fruity aroma is brought out by pineapple, while the sweet aftertaste is added by apple, making the overall flavor more rounded and balanced. The fresh fruit aroma, smooth wheat body, and light and slightly tipsy taste unfold layer by layer, bringing a different fruit and vegetable beer experience to consumers who love to try.
Lightweight introduction of ECO-PACK reduction design from flavor to packaging
This new product not only pursues lightness in flavor, but also implements reduced packaging design, especially introducing ECO-PACK six in environmentally friendly packaging, reducing paper usage by about 67% compared to before, and using recycled pulp for production. The entire packaging does not use glue to bond, effectively reducing packaging material usage while balancing product protection and portability.
The pure white eoe can body is paired with colorful illustrations of vegetables and fruits such as carrots, pineapples, and apples, echoing the fresh and light flavor impression of the wine; From the liquor to the packaging, the concept of "lightness" is fully extended, demonstrating Taiwan Beer's continuous implementation of the ESG concept of "Made in Taiwan, Friendly and Sustainable", and balancing flavor innovation and environmental responsibility through practical reduction design.
Continuous evolution of dual fruit flavors creates recognition for Taiwan Beer's slightly tipsy series
The Taiwan Beer Micro Drunken series has long been characterized by a "dual fruit flavor", starting with a series of products such as "Ma Li Lemon" combining papaya with wax apple, lychee with lemon, and "Ju Mei Jin Zi" combining kumquat and plum. This time, the "Fruit and Vegetable Wheat Beer Fruit and Vegetable Vegetable" combines pineapple and apple with carrot flavor, continuously breaking through the existing framework of fruit beer and creating distinctive recognition and fresh topics through different ingredient combinations.
Each new product is developed and tested by the Taiwan Beer Wuri R&D Center over a long period of time, with repeated adjustments to the raw material characteristics, aroma performance, and body proportions. After more than 10 trials and multiple rounds of evaluation and correction, the overall development process often exceeds one year.
This new product has also undergone multiple flavor ratio adjustments, allowing carrots, pineapples, and apples to retain their own characteristics while naturally blending with wheat beer base, achieving a balance between innovation and smoothness.
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