Buying alcohol can get a 20% cashback, and paying 29800 yuan to become a "machine owner" can still get a full refund? Be careful, behind this "good business" with an annualized turnover of over 1900%, there is a fundraising trap. Recently, financial regulatory authorities have issued risk warnings on this matter.
case
In August 2025, Xilailu Brand Management (Guangzhou) Co., Ltd. was registered and established (hereinafter referred to as "Xilailu"). In just over a year, this company has "split" nearly 3000 affiliated enterprises across the country, covering 28 provinces, autonomous regions, and municipalities directly under the central government, and is still continuously adding new registrations - most of which have a registered capital of only about 10000 yuan, almost a "shell".
Xilailu and its related enterprises, under the name of "margin of refined beer consumption", "owner joining" and "service center", publicized to the public through the Internet and offline channels, promised high returns, absorbed public funds in disguised form, and set up a multi-level agency incentive mechanism. Specifically, consumers who purchase alcohol can receive a 20% immediate cashback; Pay 29800 yuan to become a "machine owner", receive a reward of 1 yuan for every liter of easy open end beer sold, and promise to return all 29800 yuan - calculated based on the advertised daily full production of 20 orders (398 yuan per order), the daily sales amount is 7960 yuan, and only 20% cashback can earn 1592 yuan, with a daily return rate of 5.34% and an annualized return rate of over 1900%; By paying 69888 yuan, you can become a "service center" and enjoy a 3% commission on regional revenue and a monthly subsidy of 3000 to 3500 yuan for 24 consecutive months.
Regulatory investigations have found that neither "Xilailu" nor its affiliates have obtained any financial business licenses, and their business scope is limited to general industrial and commercial projects such as brand management and food sales; The so-called cashback, commission, and subsidy all come from the funds of subsequent participants. This has exceeded the legal scope of business, violated national financial management regulations, and poses dual risks of illegal fundraising and pyramid schemes.
[Scam Disassembly]
This series of companies package their investment scams with "consumer rebates", which are covert and highly deceptive. Their core tactics and risk characteristics are as follows:
One is to fabricate ways to attract funds under the guise of consumer rebates. In the name of "craft beer consumption rebate", "owner joining" and "service center", dressed in the business coat of brand management and food sales, the company publicized through the Internet and offline channels to absorb funds from the public in disguised form.
The second is to promise high returns and entice people to pay to join. Using instant cashback of 20% for purchasing alcohol, full refund of 29800 yuan, regional revenue commission, and monthly subsidies as bait, the annualized return rate exceeds 1900%, far exceeding normal commercial profits, tempting the public to invest in the market.
The third is to set up multiple layers of agents to encourage people to join. Set up multi-level franchise and agency reward mechanisms such as "machine owners" and "service centers", with tiered rebates and commissions, encouraging participants to develop downlines, and possessing the dual characteristics of illegal fundraising and pyramid schemes.
The fourth is the dependence on subsequent funds, which ultimately leads to the collapse of the chain. Cashback, commissions, and subsidies have no real profit support and rely on subsequent participants' funds to repay them, which is a typical case of "borrowing new to repay old". Once the increase in funds slows down, the funding chain will inevitably break and participants will lose everything.
Friendly Reminder
The Financial Office of the Hunan Provincial Party Committee reminds you that "consumer rebates" are a common disguise for illegal fundraising. The commercial return should come from real operating profits. In this case, the purchase of alcohol resulted in an immediate cashback of 20%, full refund of franchise fees, and an annualized return rate of over 1900%, far exceeding the normal level of commercial profits, which cannot be supported by real operations. The so-called cashback, commission, and subsidies do not have real profit support, but are just "robbing one wall to make up for another" - using the funds of later participants to repay the profits of earlier participants, which belongs to a typical Ponzi scheme. If you encounter such projects, you should log in to the National Enterprise Credit Information Publicity System to check whether the business scope includes financial services; In case of multi-level franchise projects where profits mainly rely on recruiting people and developing downlines layer by layer, rather than relying on real sales and operating profits, we should be vigilant and refuse to follow the trend and participate.
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