Can industry is China's traditional export industry, easy-to-pull canned products are also important export products in the food industry. From the well-known canned peaches, canned oranges to canned mushrooms, canned bamboo shoots, in the context of "everything can be in the can", China's fruit and vegetable canned industry in the policy support, technological innovation and market demand jointly driven by the direction of high-quality, diversified development.
According to customs data, in 2024, China's canned fruits and vegetables will be exported to 195 countries and regions around the world, and the cumulative export of various types of canned fruits and vegetables will total 2.8507 million tons, which is basically the same as the previous year. Among them, the total export of canned fruit 792,700 tons, an increase of 7.9%; The total export of canned vegetables was 2.058 million tons, down 2.52% year-on-year. Liu Youqian, chairman of the China canned Food Industry Association, said that in 2024, China's canned fruit and vegetable industry faces a complex and changing market environment, the pressure of rising costs, and the intricate international environment, the total export volume of canned fruit and vegetable products is still at a historically high level, and the overall position of canned fruit and vegetable products in the international market is very stable and difficult to be easily replaced by other countries.
According to customs data, in 2024, China's canned fruit and vegetable exports totaled 3.859 billion US dollars, down 21.42% year-on-year. Among them, the total export of canned fruit was 1.179 billion US dollars, a slight increase of 0.49%; Canned vegetable exports totaled $2.68 billion, down 28.3 percent year on year. In this regard, the China Can Industry Association said that the price fluctuations of canned fruit and vegetable products in the international market are in the normal range, and the price fluctuations of export products are affected by international market demand, production costs and domestic enterprise competition. In the long run, domestic canning enterprises are constantly improving production efficiency and improving production equipment. With the continuous improvement of product quality and safety, the relative price of canned fruit and vegetable products in China compared with similar international products will rise with the improvement of quality.
With the stable performance of the international market, the domestic market of China's canned fruit and vegetable industry is gradually tending to healthy competition, no longer simply taking price as the main competitive factor, but paying more attention to whether products can meet the individual needs of consumers.
China Can Industry Association introduced that in terms of innovation, canned fruit and vegetable products pay more attention to the beauty of packaging and easy to open, and small packaging bowls have been better promoted in the industry. In terms of application scenarios, canned vegetables with its good storage and safety, the frequency of appearing in the catering kitchen is increasing, and the domestic market of canned products such as tomatoes, bamboo shoots, and corn is more bright. In terms of brand building and marketing promotion, more and more enterprises complement each other through various online and offline channels to gradually expand the market and enhance brand awareness and reputation.
"In fact, in the domestic market of canned fruits and vegetables, competition between enterprises has always existed, but in recent years, the phenomenon of simple price competition has been diluted, and the industry has opened a diversified competition mode in terms of quality, packaging, marketing methods, taste, content innovation and so on." Liu Youqian said that as more and more enterprises adjust their product structure according to market demand and develop characteristic products, the industry has formed differentiated competition, avoiding a simple price war, and the market competition is more benign. China's fruit and vegetable canned industry is market-oriented continuous innovation products, efforts to explore the industry's new quality productivity, and strive to achieve breakthrough and transformation.
English
中文版
18925803731@qq.com
0086+13712831579
