Asahi Brewery in Japan invents' temperature sensitive ink design can '

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2025-5-20

This product looks like a regular Asahi Super Cool beer, but it uses a "temperature sensitive ink" that changes color at specific temperatures. When placed in the refrigerator for refrigeration, the curved part will turn blue, indicating intuitively that it has been chilled and can be consumed.

In addition, the company will also release a complimentary "Super Cool Iced Cup", where you can pour chilled beer into the cup and the color of the easy to pull beer will turn blue. The 'Super Cool Ice Cup' is made of aluminum and has high thermal conductivity, so when held in hand, it feels very cold. The cup rim is also designed to be very thin, only 1.2 millimeters, so you can truly feel the coolness.

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