On July 1st, Heineken Korea announced that it will expand the domestic import and distribution of Birra Moretti, the best-selling beer in the Italian market.
Moretti beer is a high-quality lager eoe beer, born in the Udine region of northern Italy in 1859. With over 160 years of history, it has become the most popular beer brand in Italy. This brand embodies the spirit of craftsmanship and the pursuit of authentic Italian lifestyle in daily life, and has developed into a global premium beer brand sold in over 40 countries worldwide.
Its advantage lies in its unique flavor and multiple combinations.
Moretti beer is brewed using high-quality ingredients and traditional brewing techniques, characterized by a perfect blend of unique hops and roasted whole wheat flavors.
The smooth texture and pure taste make it perfect for pairing with various dishes, especially when paired with Italian dishes such as pasta and pizza.
This high-quality beer has an alcohol content of 4.6% and comes in two sizes: 330ml bottled and 440ml canned.
Bottled products are mainly sold in high-end Italian restaurants across South Korea, while canned products are also easily available in convenience stores and large supermarkets, increasing accessibility for consumers.
Xie Gongxiu Qing, Marketing Manager of Heineken Korea, said, "Moretti Beer is a high-end Italian beer that has gained recognition in the global market for its long tradition and excellent quality. We plan to bring new food experiences and brand value to Korean consumers through a differentiated distribution strategy centered on high-end Italian restaurants
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