The 152 yen beer launched by Don Quixote, a large chain convenience store and discount store in Japan, has become popular. By reducing costs, the price of easy to pull beer has become very cheap, and the alcohol content is 6%!
What is the secret behind the ultra-low price of 152 yen (about 7.5 yuan) for Don Quixote beer?
Don Quixote's popular canned tuna, in order to save costs, does not print labels and only sells 10 cans for 863 yen (prices vary from store to store). In addition to canned tuna, Don Quixote has many other products that, through thorough cost reduction, ensure taste while also being very affordable in price. Finally! On June 6, 2025, Don Quixote launched beer. Each can is only sold for 164 yen (including tax, about 8.1 RMB), and 24 cans per box is about 3629 yen (including tax, about 179.88 RMB), less than 152 yen per can. Moreover, the alcohol content is 6%, making the price quite affordable.
The price of most beers is around 200 yen (about 9.9 yuan), which is very affordable. Compared to "sparkling wine" or "third class beer", consumers prefer to drink authentic "beer", but price is an issue! This price is also worth it.
Why can such a price be achieved? This is attributed to Don Quixote's "meticulous budgeting" strategy. The text on the can is not in color, but in black and white, with only minimal handwriting retained. This reduces the cost of ink. In addition, using a large number of cans for mass production can also reduce production costs. In addition, a 24 can beer can is usually packaged with 6 cans of cardboard and then packed into a cardboard box. However, by using cardboard only at the bottom and covering the entire package with transparent film, packaging costs can be reduced. The price of 164 yen per can was achieved through a series of small-scale, ongoing cost cutting measures, but the alcohol content of this beer is actually 6%. Considering that the alcohol content of most beers is 5%, and low alcohol beverages have also become popular recently, wouldn't it be cheaper to control the alcohol content at 5% or lower? But even if costs are reduced, Don Quixote will not compromise on taste and satisfaction. Don Quixote stated that they have also considered a 5% alcohol content, but a 6% alcohol content is the most delicious and provides the highest level of satisfaction after drinking.
Don Quixote beer is made from 100% German hops and 100% French malt, achieving an authentic taste. Using traditional Czech brewing methods, we strive to brew more delicious beer.
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