The global rice beer market is expected to grow at a compound annual growth rate of 4.4%, reaching $5.51 billion by 2031. The growth is due to the increasing demand from consumers for unique craft alcoholic beverages and the growing interest in exploring different beer flavors, especially rice beer.
Market segmentation shows that filtered rice beer has a fresher taste, while unfiltered beer has a richer flavor; Bottled is suitable for formal occasions, while easy to pull can is suitable for casual drinking. The Asia Pacific region dominates the market, benefiting from cultural significance and the rise of craft breweries. The increase in disposable income, consumer preference for high-quality exotic drinks, and the need to try unique flavors have driven global market growth.
Major manufacturers actively innovate products, adjust marketing strategies, and expand distribution networks. For example, Asahi launches new flavors, AB InBev uses its global presence to explore new markets, Kirin and Suntory emphasize quality, Heineken and Carlsberg use their brand reputation to attract a wider customer base, and Thai and United Breweries focus on channel expansion.
Research has found that using rice malt instead of polished rice can reduce production costs by 2% -12%. The market trend also shows that consumers prefer organic and local ingredients, as well as unique flavors such as adding exotic fruits, herbs, and spices.
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