Asahi Bitter Beer has sold over 1.3 million boxes in less than 4 months since its launch

Home>Asahi Bitter Beer has sold over 1.3 million boxes in less than 4 months since its launch

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2025-8-28

Asahi THE BITTER-IST beer has been selling well. The new product was launched on April 15th this year, and as of June 11th, its sales have exceeded 1 million boxes (one box is equivalent to 20 633ml easy cap bottled beers). As of August 4th, its sales have exceeded 1.3 million boxes.

On August 4th, Asahi Brewery announced that its original annual sales target for bitter beer was 2 million boxes, but due to strong sales, this target has now been raised to 2.8 million boxes.

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